Lifecycle & CRM Strategy
Audience segmentation, message sequencing, trigger logic, and retention planning that connect the strategy to actual sends.
Lifecycle & Email Marketing
Paul
Jenson
Lifecycle strategy, email operations, deliverability, CRM, automation, and AI-assisted work for marketing programs that need clearer structure, stronger QA, and steadier execution.
Get in touchHands-on lifecycle and email marketing work.
I work across lifecycle marketing, CRM strategy, email operations, deliverability, segmentation, automation, and reporting. My background spans ecommerce and nonprofit email programs, with an emphasis on clear execution, careful QA, and habits that make marketing operations easier to maintain.
I also use AI tools in focused ways: reviewing campaign logic, checking details, summarizing results, and turning scattered process notes into documentation people can actually use.
Where I spend most of my time.
Email Marketing Operations
Campaign production, template QA, list hygiene, suppression management, and the day-to-day routines behind a healthy email program.
Deliverability & Authentication
Sender reputation monitoring, authentication documentation, infrastructure review, and staged sending practices that support healthier email programs.
ESP & Automation Implementation
Platform setup, flow architecture, integration cleanup, and migration work across email service providers and CRM tools.
Reporting, QA & Performance
Dashboard planning, pre-send checks, experiment review, and reporting habits that make performance review easier to act on.
AI-Assisted Marketing Work
Using AI tools for QA, copy review, segmentation logic, deliverability review, and documentation where they can save time while keeping a human review step.
Themes from recent work.
Lifecycle programs
Built and improved lifecycle programs that connect audience strategy, message logic, automation, QA, and performance reporting across ecommerce and nonprofit contexts.
ESP migrations & cleanup
Worked through platform transitions, including flow rebuilds, list migrations, suppression audits, and cleanup for programs that had outgrown their original setup.
Deliverability & sender reputation
Supported authentication documentation, reputation monitoring, inbox placement review, and sending practices for programs establishing or protecting their deliverability baseline.
Reporting & operational QA
Designed reporting views and pre-send checklists that made performance review and error-catching a regular part of the work.
AI experiments
Applied AI tools to deliverability QA, A/B result review, copy checks, and internal documentation for tasks that benefit from a second pass.
Selected Projects
Cellar OS
A personal wine collection system for cellar inventory, tasting notes, drink-window tracking, valuation review, and practical reporting workflows. Built as a hands-on automation and documentation project around real collection data.
Weather Alert System
An automated weather briefing and severe-weather monitoring workflow designed to turn forecast data into clear daily summaries and practical alerts. Focused on reliability, readability, and useful context.
Deliverability Report Agent
An email QA and deliverability analysis workflow for reviewing spam-risk signals, rendering concerns, authentication status, inbox placement checks, and campaign-readiness notes before or after send.
PaulJenson.io
A personal domain and infrastructure project covering static website publishing, custom email setup, email authentication, deployment documentation, and careful public-safe infrastructure notes.
Contact
Let’s talk.
If you are working on a lifecycle program, email operations, or a deliverability question, email is the best place to start.
[email protected]